Q. We’re a new business wanting to develop a functional food supplement powder. We actually need help with the entire development process in order to bring our idea to life. Can AWRS help?

This is a complicated space and it really depends on what you want to say about your product as to which category the product falls into.

There is no specific “functional foods” category in Australia. The product will most likely either be a Therapeutic Good (Listed Medicine) or alternatively a Formulated Supplementary Food or Formulated Supplementary Sports Food. Each category has different requirements from a formulation, permitted ingredient and claims perspective.

AWRS can assist with working out which category your product falls into based on your wish list of ingredients and the claims you are hoping to make and we can also assist with further formulation to ensure compliance with whatever category the product falls into and meeting requirements for claims.

Please contact us with your formulation details thus far and what you are hoping to say about it and from there we can advise on how we should proceed.